Chianti

Disclosure: Earlier this year I was contacted by Binario Immagine e Comunicazione, a public and media relations agency working on behalf of Toscana Promozione, to assist in an international marketing campaign in support of Tuscan wine consortia, companies, and wine brands. The member consortia include Chianti, Chianti Classico, Brunello di Montalcino, Nobile di Montepulciano and Vernaccia di […]

Tuscany Taste: A Unified Brand and Vision

After a record-setting 2011 when the export of Tuscan wines exceed the €659 million mark, as well as increased competition from producers such as California, Argentina, Australia, New Zealand, South Africa, and Chile and quickly expanding markets such as those in Brazil, China, and India, five Tuscan wine regions have combined their marketing efforts to form The Tuscany Taste project. Tuscany […]

Will you be a Best Tuscan Wine Lover Awards 2013 winner?

The Best Tuscan Wine Lover Awards 2013 (BTWL 2013) is an international initiative designed to create awareness about Tuscany Taste, a brand recently launched to promote and sustain Tuscan wines like Chianti, Chianti Classico, Brunello di Montalcino, Nobile di Montepulciano, and Vernaccia di San Gimignano. Do you want to be a 2013 Best Tuscan Wine Lover […]