During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public. There has been a scramble to revisit – or reinvent – one’s approach to public relations, marketing, and communications, in order to stand out among the crowd of wineries clamoring for sales, especially direct-to-consumer. Partnering with a public relations […]
Tag: Wine Industry Network
Dina Opici: 2019 Wine’s Most Inspiring People
I am honored to share my recent article for Wine Industry Network (WIN) Advisor, my contribution to their 2019 Wine’s Most Inspiring People series. Meet Dina Opici, fourth-generation President of Opici Family Distributing, and role model for women in the wine industry. *CLICK HERE TO READ*
Excellent Hospitality Shows Direct Impact on Wine Sales
At the annual U.S. Wine & Beverage Expo in Washington, D.C., the conference theme, “In Pursuit of Excellence”, found its way into all of the sessions, including “Staff Training: Your Best Investment”, moderated by George Christie, President and CEO of Wine Industry Network, and led by panelists, Tammy Boatright, Founder and President of VingDirect, and […]
