Should Your Winery Engage a PR Agency to Amplify Its Message?

During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public. There has been a scramble to revisit – or reinvent – one’s approach to public relations, marketing, and communications, in order to stand out among the crowd of wineries clamoring for sales, especially direct-to-consumer. Partnering with a public relations […]

Excellent Hospitality Shows Direct Impact on Wine Sales

At the annual U.S. Wine & Beverage Expo in Washington, D.C., the conference theme, “In Pursuit of Excellence”, found its way into all of the sessions, including “Staff Training: Your Best Investment”, moderated by George Christie, President and CEO of Wine Industry Network, and led by panelists, Tammy Boatright, Founder and President of VingDirect, and […]