During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public. There has been a scramble to revisit – or reinvent – one’s approach to public relations, marketing, and communications, in order to stand out among the crowd of wineries clamoring for sales, especially direct-to-consumer. Partnering with a public relations […]
Tag: wine industry
Reimagining Wine Packaging: Why the Wine Industry Needs to Think Outside the Box… and Bottle
I am honored to be one of the contributing writers to this article below, one of a series of articles resulting from the Born Digital Wine Awards with Vinventions #BDWASummit which took place on May 30th to June 1st, 2019 in Liège, Belgium. The event’s purpose was to unite winners and judges from the annual […]
Dina Opici: 2019 Wine’s Most Inspiring People
I am honored to share my recent article for Wine Industry Network (WIN) Advisor, my contribution to their 2019 Wine’s Most Inspiring People series. Meet Dina Opici, fourth-generation President of Opici Family Distributing, and role model for women in the wine industry. *CLICK HERE TO READ*
The Move To Napa: Chatting with Elizabeth Smith on Blog Talk Radio
On February 22, 2014, I had the pleasure of chatting with The Iowa Wino, Dan Goderis, on Blog Talk Radio about my journey to Napa. You can also catch up with Dan on Twitter. I hope that you will listen and remember that you can have anything you want, as long as you have the […]
