Matt Parish: Balancing the art, science and business of winemaking

There are winemakers, then there is Matt Parish. The former director, officer, and chief winemaker at Constellation U.S., Treasury Wine Estates Americas, and NakedWines.com, Parish has come into his own with a professional life he describes as “a return to my hands-on winemaking, doing it myself instead of managing process and people.” *CLICK HERE TO READ*

Should Your Winery Engage a PR Agency to Amplify Its Message?

During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public. There has been a scramble to revisit – or reinvent – one’s approach to public relations, marketing, and communications, in order to stand out among the crowd of wineries clamoring for sales, especially direct-to-consumer. Partnering with a public relations […]

Reimagining Wine Packaging: Why the Wine Industry Needs to Think Outside the Box… and Bottle

I am honored to be one of the contributing writers to this article below, one of a series of articles resulting from the Born Digital Wine Awards with Vinventions #BDWASummit which took place on May 30th to June 1st, 2019 in Liège, Belgium. The event’s purpose was to unite winners and judges from the annual […]