Should Your Winery Engage a PR Agency to Amplify Its Message?

During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public. There has been a scramble to revisit – or reinvent – one’s approach to public relations, marketing, and communications, in order to stand out among the crowd of wineries clamoring for sales, especially direct-to-consumer. Partnering with a public relations […]

Reimagining Wine Packaging: Why the Wine Industry Needs to Think Outside the Box… and Bottle

I am honored to be one of the contributing writers to this article below, one of a series of articles resulting from the Born Digital Wine Awards with Vinventions #BDWASummit which took place on May 30th to June 1st, 2019 in Liège, Belgium. The event’s purpose was to unite winners and judges from the annual […]